Office for Form and Contexture
Office for Form and Contexture is a multidisciplinary design office situated in Oslo. With a large network of creative professionals we work together to explore form in contemporary contexts.
For our first project we wanted to develop and launch a concept for a new Norwegian luxury brand.

This project consist of five parts: 
An exhibition to promote an upcoming showcase of the brands first AW2018 collection; Production and showcase of the new AW2018 catwalk collection as an official part of the Oslo Runway program;
Collaboration with director Kasper Häggström to produce and shoot a short film to promote the brand; Launching of the brand at F5 Concept Store in collaboration with Battery Black Edition; and a second showcase of a new collection for the SS2019 season as part of Oslo Runway Bik Bok Runway Award, featured in Vogue. 

The aim for this project was to develop new knowledge in the field of visual communication, strategy and digital design.
Exhibition
For this part of the project the idea was explore the traditional advertisement campaign, to promote the upcoming AW2018 collection. By investigating the body and self-identify we wanted to raise questions about how advertisement influence thoughts on self-image and ideal beauty.

By questing and undressing three models we explored their bodies with the camera, resulting in three video portraits and two cropped photographies. The campaing was presented as an exhibition in the main gallery at Oslo National Academy of the Arts. With music compsed by the musical duo KJUKE, the exhibition explored the physical space in which the AW2018 showcase would take place.
Credits:
Eirik Aronsson
,
Ilavenil Jayapalan
,
Jenni Friis Bjørgli
,
Julie Herstad Øvrelid
,
Jørn Aagaard
,
Lina Knudsen
,
Ole Thomas Steinde
,
Reinert Berg Sortland
,
Øyvind Ruud
,
Annikken Wilhelmsen
and
Desi Schneegans
.
AW18
The production and showcase of the AW2018 collection was done as part of the official Oslo Runway program. The visual design of the show was set up to separate the audience in three different groups, the main room, back room and outside the main gallery areas. Seeing the models move through different rooms the audience could follow the models through go-pro cameras connected to flatscreen televisions.

«The collection examines classical menswear such as tailoring, streetwear, knitwear and sportswear. By looking at the needs within a wardrobe we attempt to create archetypal pieces. O—F—C seek to design clothes for a consistent, seasonless  way of buying clothes, and to see how form adopt in different textures. Garments are not reinvented, but rather idealized through an exploration of contemporary utilitarian functionalism.»

The artistic research behind the collection is looking at how the industrial revolution created ideals and set standards for the human body by creating a standard sizing system in order to produce affordable clothes. The shape of a garment relates to the shape of the body which makes all bodies ideal and garments inconsistent. This concept was also explored in the casting of the models for the show.
Credits:
Axel Enqvist
,
Bamidale Badejo
,
Belina Østerli
,
Blair Todd
,
Dahir Doni
,
Desi Schneegans
,
Eirik Aronsson
,
Emanuel Gianni
,
Emil Holmberg Lewe
,
Hamish Ruaraidh Wirgman
,
Henrik Johansson d´Aubert
,
Ilavenil Jayapalan
,
Jenni Friis Bjørgli
,
Jørn Aagaard
,
Kasper Häggström
,
Kim Jakobsen To
,
Lina Knudsen
,
Linn Øymo
,
Mari Hovengen
,
Mark Lewis Barbero
,
Nataliia Korotkova
,
Ole Thomas Steinde
,
Preben Simensen
,
Reinert Berg Sortland
,
Svanhild Kaasa
,
Tiberius Ghannam
,
Vaida Voraité
,
Zofia Jakubiec
,
Øyvind Ruud
,
Andreas Julius Mallaug
and
Annikken Wilhelmsen
.
Production
For this part of the project we interviewed the returning models from the show to hear their thoughts on the experience and to continue the conversation about ideal beauty, self-identity and consumer behavior. In the collaboration with director Kasper Häggström we used footage from the AW2018 show and restaged the event without the audience. Kasper Häggström truly captivates the beauty, strength and sensibility of the wearer and the clothes.  

In a collaboration with Battery Black Edition we prepared to launch the entire collection at F5 Concept Store alongside a multi media showcase of the film by Kasper Häggström for O—F—C.
Credits:
Betine Huflåtten
,
Desi Schneegans
,
Eirik Aronsson
,
Emanuel Gianni
,
Ilavenil Jayapalan
,
Jenni Friis Bjørgli
,
Jørn Aagaard
,
Kasper Häggström
,
Lina Knudsen
,
Preben Simensen
,
Reinert Berg Sortland
,
Zofia Jakubiec
,
Øyvind Ruud
,
Andreas Julius Mallaug
and
Annikken Wilhelmsen
.
Launch
In collaboration with Battery Black Edition we launched the collection for sale at F5 Concept store in June 2018. For the event we invited to a live three-part DJ set and premier showcase of Kasper Häggström’s film for O—F—C.

F5 Concept Store is a retail concept in Prinsens gate 6 in Oslo with focus on Norwegian design, founded in 2013.  All the brands they carry are Norwegian, or have a strong connection to Norway. O—F—C would like to thank F5 Concept Store for their generosity and hard work.
Credits:
Annikken Wilhelmsen
,
Dahir Doni
,
Ilavenil Jayapalan
,
Jenni Friis Bjørgli
,
Jørn Aagaard
,
Lina Knudsen
,
Mark Lewis Barbero
,
Nina Björkendal
,
Preben Simensen
,
Reinert Berg Sortland
,
Vilde Rolfsen
,
Øyvind Ruud
,
Andreas Julius Mallaug
and
Annika Linn Verdal Homme
.
SS2019
The showcase of the SS2019 collection was presented as part of Oslo Runway Bik Bok Awards. For this collection O—F—C received national and international press coverage, making the Norwegian headline as the first brand to showcase a hijab on the catwalk and receiving great reviews from Vogue. O—F—C would like to give a very special thanks to Oslo Runway and Team Models.
Credits:
Axel Enqvist
,
Desi Schneegans
,
Emanuel Gianni
,
Ilavenil Jayapalan
,
Jenni Friis Bjørgli
,
Jørn Aagaard
,
Kim Jakobsen To
,
Lina Knudsen
,
Maren Saedi
,
Reinert Berg Sortland
,
Seinab Sharrawe
,
Sondre Engesæth
,
Svanhild Kaasa
,
Tiberius Ghannam
,
Øyvind Ruud
,
Andreas Julius Mallaug
and
Annikken Wilhelmsen
.
Video
Andreas Julius Mallaug
DJ / Model
Annika Linn Verdal Homme
Assistant
Annikken Wilhelmsen
Designer
Axel Enqvist
Clothing designer
Bamidale Badejo
Model
Belina Østerli
Hair and make-up
Betine Huflåtten
Assistent
Blair Todd
Photographer
Dahir Doni
Model
Desi Schneegans
Design assistant / Model
Eirik Aronsson
Artist / Model
Emanuel Gianni
Model
Emil Holmberg Lewe
Model
Hamish Ruaraidh Wirgman
Stylist
Henrik Johansson d´Aubert
Model
Ilavenil Jayapalan
Music and video production
Jenni Friis Bjørgli
Model / Social media
Julie Herstad Øvrelid
Assistent
Jørn Aagaard
Graphic designer
Kasper Häggström
Director
Kim Jakobsen To
Photographer / Creative Consultant
Lina Knudsen
Model / Social media
Linn Øymo
Assistent
Maren Saedi
Vocal and performance artist
Mari Hovengen
Designer
Mark Lewis Barbero
Designer
Nataliia Korotkova
Fashion designer
Nina Björkendal
Artist / Installation designer
Ole Thomas Steinde
Strategic Advisor
Preben Simensen
Photograper / Model
Reinert Berg Sortland
Composer and music production
Seinab Sharrawe
Model
Sondre Engesæth
Design assistant
Svanhild Kaasa
Seamstress
Tiberius Ghannam
Designer
Vaida Voraité
Model / assistant
Vilde Rolfsen
Photograper / Model
Zofia Jakubiec
Dance, choreography and design
Øyvind Ruud
Creative Director
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